Levels

Lab

The physics

The scale reads the normal force N. That is how hard it pushes on you. Take up as positive. Newton's second law for the person gives:

N − mg = ma  →  N = m(g + a)

Now take the whole lift: the car and the people, mass M + m. The cable is the only upward force on it:

T = (M + m)(g + a)

Inside the lift, things fall as if gravity were g + a. Going up and slowing down feels the same as going down and speeding up. The scale can't tell them apart. Only the acceleration matters.